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The United Kingdom To Host First Ever ‘Quiet Hour’ For Autistic Shoppers

Stores and shopping centers across the United Kingdom will host a “quiet hour” for autistic customers in October 2nd 2017.

All of the stores in the UK’s 14 Intu shopping centers and other retailers will be dim their lights, reduce their music, and the amount of commotion in their stores for sixty minutes.

This initiative is part of a National Autistic Society campaign to raise awareness for the information overload that autistic children experience.
According to the organization, over 700,000 UK residents experience autism, and the majority of these people stay away from shopping because of the overwhelming environment.

And now, the National Autistic Society partners with Intu to introduce the ‘quiet hour which will become a regular occurrence.

This new development will serve as a break for autistic shoppers. A break from the noise, rowdiness stress from shopping.

Intu’s corporate responsibility director Alexander Nicoll gave further details.

“We are asking every shop, restaurant and leisure brand in our centers to dim their lights and reduce their music for an hour and to raise awareness of autism among their staff and customers.”

We hope that launching the National Autistic Society’s Autism Hour in our centers will encourage many more organizations across the country to take these simple steps that will make life easier for the millions of people impacted by autism.

We want to put a smile on the face of everyone who visits an Intu centre and this means training our staff, supporting our customers and working with brands in our centers as well as organizations like the National Autistic Society to provide a welcoming and accessible experience for all.”

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