Fred Hammond
Gospel music as a business is shrinking, popular award-winning artiste and producer, Fred Hammond has said.
His statement as contained in a series of tweets, was in reaction to Black Entertainment Television’s announcement on Thursday that it was canceling its Celebration of Gospel programme.
Fred Hammond further stated that according to his theories, advertisers can’t count on Gospel music listeners/supporters to buy their products.
“When consumers buy the product, advertisers buy more time on that station or network. When they don’t see a return, they don’t buy. Simple” Fred Hammond said.
See tweets below….
Just read @BET @BETGospel is canceling Celebration of Gospel. Um…
— Fred Hammond (@RealFredHammond) May 1, 2014
Don’t know the reason yet, but Gospel music as a business is shrinking.
— Fred Hammond (@RealFredHammond) May 1, 2014
One of my theories, advertisers can’t count on Gospel music listeners/supporters to buy their product.
— Fred Hammond (@RealFredHammond) May 1, 2014
Family what you have to understand is Television, Radio is business driven. Business want to buy spots on high traffic programs.
— Fred Hammond (@RealFredHammond) May 2, 2014
When consumers buy the product, advertisers buy more time on that station or network. When they don’t see a return they don’t buy. Simple
— Fred Hammond (@RealFredHammond) May 2, 2014
Here’s something else. 1 of the largest Mobile phone companies did a choir talent completion. The the tic price was low &arenas were packed
— Fred Hammond (@RealFredHammond) May 2, 2014
But the audience did not support buying the phones, accessories or even download ringtones. I heard the convos from the sponsor after.
— Fred Hammond (@RealFredHammond) May 2, 2014
They weren’t happy. Sponsors don’t back events BC Jesus paid it all. They’re looking for a return on their investment.
— Fred Hammond (@RealFredHammond) May 2, 2014
BET did not give any reason for canceling the show. Elev8.com reports that more than 2.6 million total viewers tuned in to BET’s annual special “celebration of Gospel” when it premiered in April 6, making it the number one gospel/religious telecast on TV.
